When you are ready to speak with the media either on the phone, on-camera, or in-person, SCPR helps prepare you with media training. This usually includes several practice runs, going through a variety of Q & A sessions, building key messages, and wardrobe assistance.
EXAMPLE: Shiva Reddy, previous wine director at Royal Dinette, made her first appearance on CTV Vancouver. SCPR provided media training assistance and on-site assistance. Shiva's topic was BC wine to celebrate Canada's 150th anniversary.
Shiva was later on CTV Morning Live with an educational glassware 101 segment, where she discussed what glassware to use when for all occasions.