The travel industry is highly competitive. Excellent reputation and definite top-of-mind awareness among the media is key to a property's success. SCPR assists with cultivating long-lasting relationships with accredited travel journalists and influencers to encourage them to visit, experience, and review destinations. 

EXAMPLE: Sonora Resort with Hartley PR

SCPR works with Hartley PR in promoting award-winning, Relais & Châteaux property Sonora Resort, located in British Columbia. This includes brainstorming and developing an annual plan for the seasonal resort. Strategies include media trips, chef campaigns, and package creation.


New Zealand Herald Review

Toronto Star Review

Conde Nast Traveller UK 2016 Gold List

Sonora Resort Canada in Conde Nast Traveller