The travel industry is highly competitive. Excellent reputation and definite top-of-mind awareness among the media is key to a property's success. SCPR assists with cultivating long-lasting relationships with accredited travel journalists and influencers to encourage them to visit, experience, and review destinations.
EXAMPLE: Sonora Resort with Hartley PR
SCPR works with Hartley PR in promoting award-winning, Relais & Châteaux property Sonora Resort, located in British Columbia. This includes brainstorming and developing an annual plan for the seasonal resort. Strategies include media trips, chef campaigns, and package creation.